Understanding The Growth And Popularity Of Online Gaming: Online gaming has become a phenomenon that just keeps getting bigger and bigger. In 2020, according to the website of the consumer and market data company Statista, this market generated around 21.1 billion US dollars in revenue. That was a record 21.9% growth compared to the previous year. At present, there are approximately 1 billion gamers worldwide, a figure which it is believed will surpass 1.3 billion in 2023.
Understanding The Growth And Popularity Of Online Gaming
One of the reasons online gaming has become so popular is the sheer convenience of it all. Players have the freedom to log into games and play them while they’re on the move, rather than be forced to sit at a desktop computer or, depending on the game, behind a console. As long as they have an internet connection and a device on which to play the game, they’re good to go. This article looks at why online gaming has become so popular, at whether consumer attitudes are changing to online gaming and at popular genres in the online gaming sphere.
What’s behind the explosion in the online gaming market?
Advances in technology have had a huge impact. Smartphones have made gaming more accessible because most people carry a mobile phone with them nowadays. Playing games on a phone offers a more personalized experience and people are having fun with it. The fact that games are often free to play and players can try out a demo version before deciding whether to invest in a full version of the game has also contributed to the popularity of online gaming.
Cloud gaming has boosted the market, too. Thanks to the development of faster, more reliable internet connections, players don’t have to sit at a console. Instead, they can stream the games onto their devices. If console gaming is more comfortable for them, they can still download the games to their console, rather than pay for a cartridge or disk on which the game is stored.
Then there’s the fact that the line between fantasy and reality is becoming less clear, as companies try to offer games with a more realistic experience. Virtual reality and augmented reality are allowing gamers to immerse themselves more in games. Some companies have begun to make headsets cheaper, which is increasing the accessibility of VR and AR for anyone who’s looking for extra from their gaming.
Popular online gaming genres
Perhaps one of the other main reasons for the explosion in online gaming is the variety of games available. There are genres to suit many tastes. Below are some of the most popular:
The world of online casino has really taken off as people look to engage in the leisure of casino gaming as well as to make a little extra money for themselves. They can play classic games such as blackjack, roulette or poker, or can relax with time away from the table at the online slots instead. They also don’t have to gamble straight away but can play practice games to learn how to win at slots or other games at the casino before playing for cash.
First-person shooter games
People can play these combat games, which are played from a first-person perspective, for hours on end. They’re experiencing everything just like the player. “Call of Duty” is one popular game in this genre. Soldier and army games are often a hit in this genre, but games don’t always feature the players doing battle with humans. They may be fighting against aliens or other entities.
Real-time strategy games
Some people like to be really challenged when they’re gaming. They like to think and be logical, which is the reason behind the popularity of strategy games. Often, these games involve using resources to build something such as a town or army. You have to think how you want to play.
Are consumer attitudes changing towards online gaming?
Attitudes are changing.
Gaming has always been popular as anyone who remembers the console wars between Sega and Nintendo might tell you, and provides an escape from the hassles of the day.
However, it seems that gaming has become less of a solo activity than it used to be now. According to the Think With Google blog, people are starting to view gaming as more of a social activity and are using it to connect to with others in the real world. The search “online games to play with friends” rose sharply between February and March 2020, as did “multiplayer video games” in late March 2020.
Gaming connects millions of people around the world every day. They might be sharing tips on YouTube. They might be engaging in more creative gaming experiences. However they’re taking part in gaming, it’s clear that they’re using it to foster existing relationships and develop new ones.
Now gaming isn’t just about serious gamers getting behind a console or a PC. Although this section of the gaming community still exists of course, online gaming has witnessed the emergence of a more casual style of gaming. The development of smartphone technology means people no longer have to rely on expensive technology or subscriptions to game with other people. The market for traditional gaming titles is shrinking and giving way to cross-platform titles with an emphasis on mobile.
Online gaming has grown bigger and bigger. It looks as if it will continue to do so. The variety of games available, the general accessibility of online gaming and the innovation of technology have all helped to boost its popularity. These are good times for the industry.