Why Call of Duty: Mobile Is So Successful

Why Call of Duty Mobile Is So Successful

According to estimates, Call of Duty: Mobile is played by more than 200 million people. But how did a mobile FPS become so popular?

Breaking the Downloads Record

Call of Duty: Mobile broke an important record for the video game industry by getting downloaded 100 million times in its first week. In the months that followed, this number more than doubled. And as it morphs into an esport with a professional circuit that you can bet on, its popularity will only continue to grow.

The Attitude Towards Mobile Games

Gamers who are 30 or older and didn’t grow up having smartphones from a very young age, usually grew up playing on their PCs or consoles. The thought of mobile games is not as appealing as the thought of PC games. Because the second category can offer a much deeper experience. On a big screen, everything is a lot clearer. And on top of that, being able to use a mouse and a keyboard gives you an amazing range of possibilities and the ability to fully utilize your APM. By contrast, mobile games seem to be a bit underwhelming. But not for the younger generations, who often play on their smartphones as much as they do on their PCs.

Some may still remember the 2018 Blizzcon, which introduced Diablo Immortal, a yet to be released mobile RPG based on Blizzard’s Diablo series. The announcement of this game had one of the worst receptions in the history of gaming. Everyone was shocked about Blizzard’s decision to prioritize a mobile game over some much-anticipated PC sequels.

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Fast forward to 2022 and the climate is rapidly changing. Mobile gaming is taking the industry by storm and games like CoD: Mobile or Mobile Legends: Bang Bang have huge player bases.

Better Mobile Technology

Over the last 4-5 years, mobile phones have received substantial upgrades. On the outside, the designs seem to be repetitive. But on the inside, the components are getting much better and are opening new doors to game developers.

In today’s world, hundreds of millions of kids have access to a powerful smartphone from a very young age. However, they can’t play as much as they want on their PCs, because their parents won’t let them. But since they often get unlimited access to their phones, they end up playing at least as much on them as they do on their other devices.

Understanding what’s going on, game developers like to make their games free-to-play and then make money by selling skins or other in-game items that make the experience more enjoyable for the player. This model has proved to be successful for MOBA games like Dota 2 and League of Legends, so why not use it for mobile games too? With just a few clicks, a person can download Call of Duty: Mobile and start playing in less than 30 minutes. This is instant gratification at its finest, and the game itself is extremely addictive.

The Social Factor and the Overall Success of the Series

With more than 200 million monthly players, Call of Duty: Mobile is not hard to get into. Quite the contrary: it’s hard to stay out of. Gamers, like everyone else, enjoy spending time with friends. So if their friends play CoD: Mobile all day, what are they to do?

A key aspect of CoD: Mobile’s popularity is the game’s legacy. The Call of Duty series started almost 2 decades ago. In that much time, hundreds of millions have played it and its popularity meant that when CoD: Mobile was released, most of the player base was already there. People were playing some CoD game and they also had mobile phones. So why not install an excellent CoD game on that device too?

The Qualities of CoD: Mobile

Call of Duty: Mobile is a fun game. It has a metacritic score of 81 from critics and 72 from gamers, which is quite high. It’s easy to learn and difficult to master, which is exactly what you want from a title like this. Its game modes, such as Hardpoint, Search and Destroy, or Domination, offer different flavors of the same delicious ice cream. And they’re familiar to most FPS players.

Anyone who has experience with CS: GO, Team Fortress, Valorant, Overwatch, or other games of this nature will recognize these modes immediately. Because of this, the frustrating part where you need to learn all the rules or play with others who don’t understand them is skipped entirely and everyone gets to enjoy a wholesome experience from day 1. Combined with all the other factors that were mentioned here, this has made CoD: Mobile a very popular game.

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